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Essais marketing

posted 22nd Dec 2016, 6:37 PM

Essais marketing
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22nd Dec 2016, 6:37 PM

Tekai

[EN] - Cookietamol sales are plummeting ?

- That means it is time to make one more marketing study with positive results.
- Go ahead and send Cookietamol to each and every swiss doctor.

Marketing trials (seeding trials)
When marketing is done in the name of research. The true goal is to increase sales and word-of-mouth while making people believe intentions are honest.

Most of the time there are no comparison groups and doctors who participate are very well compensated.

Seeding trial. (n.d.). In Wikipedia. Repéré le 18 décembre 2016 à https://en.wikipedia.org/wiki/seeding_trial

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